If an advertiser puts more money into that kind of an ad, it experiences rapidly diminishing returns.
Professor Baker[1][2]
We need to assess the diminishing returns from these efforts.
Speaker or author name[4]
Gradually, the engagement yields became less effective.
Speaker or author name[3]
Each percent of share dramatically improves your results versus each percent of share when you're closer to a hundred only incrementally slightly improves results.
Mikhail Parakhin[1]
There is a viability threshold. If you dip below 20 percent, you become nonviable.
Mikhail Parakhin[1]
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