Eddie Cue is a key executive at Apple who has been involved in negotiations with Google regarding search agreements. He was part of discussions about the Apple Safari agreement in 2016 with Sundar Pichai and attended a meeting with Pichai in 2018 alongside Tim Cook and Peter Stern[2]. Cue has stated that Google was chosen as a search provider because it was perceived to be the best option for customers, although he acknowledged that alternatives like Bing faced significant disadvantages in quality[1][3]. Furthermore, he indicated that there wasn't a valid alternative to Google's services, reinforcing the idea that changing search engines was not considered to be in Apple's best interest[4][3].
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