Aardvark was a social search service that connected users live with friends or friends-of-friends who were able to answer their questions[1], also known as a knowledge market[1]. Users submitted questions via the Aardvark website[1], email or instant messenger and Aardvark identified and facilitated a live chat or email conversation with one or more topic experts in the 'askers[1]' extended social network[1]. Aardvark was used for asking subjective questions for which human judgment or recommendation was desired[1]. It was also used extensively for technical support questions[1]. Google acquired Aardvark for[1] $50 million on February 11[1], 2010, and it was discontinued in September 2011.
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