The Starbucks logo represents a siren, a mythical creature that symbolizes allure and seduction. This image is rooted in maritime folklore, which connects it to Seattle's coastal heritage and signifies the enticing nature of Starbucks' coffee offerings. The siren echoes the brand's commitment to providing an inviting experience, luring customers much like the sirens of mythology lured sailors to their shores[1][3][5].
Over time, the logo has evolved from a detailed depiction to a more simplified and modern design, retaining the siren as its central figure. This evolution reflects Starbucks' growth and its ability to resonate globally while maintaining the essence of quality and sophistication associated with its brand[2][4].
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