What is a MADA?

A MADA, or Mobile Application Distribution Agreement, is a licensing arrangement that enables Original Equipment Manufacturers (OEMs) to license a set of Google Mobile Services. It allows for access to a suite of applications and includes some placement requirements, providing users with a consistent navigation experience across devices. Additionally, it ensures that developers have a reliable set of APIs for writing Android applications and provides access to the Google Play Store for application updates and distribution[1][2].