People use Twitter, now known as X, primarily to keep up to date with news and current events, with 59.6% of users reporting this as their main reason for engagement. Additionally, the platform serves as a space for finding funny or entertaining content, with 35.1% using it for that purpose, and over a third of users follow brands and research products, highlighting its value for businesses looking to connect with consumers [1][6]. Twitter is generally less favored for personal messaging, with only 16.7% using it to communicate with family and friends, making it more of a public forum than a private social network [1][6].

What do people use Twitter?

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