Creators and viewers will be in a partnership to answer these questions as the very idea of what – and who – makes up a story continues to evolve.
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XR technology will push our immersive boundaries a step further, marrying books with interactive media to create a new model for interaction.
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There's a rapid emergence of new immersive mediums and platforms within the mixed-reality entertainment spectrum.
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XR has gone from an experiment to a commonplace. Yet, it is still at its gestation stage.
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The global XR market is projected to reach nearly half a trillion dollars by 2026, underscoring its role in transforming critical sectors.
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