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Market Intelligence Libraryby Pandi2mo

Behind market intelligence is a normalization engine

WO2015183098A1 describes a market-intelligence pipeline that gathers information from business sources, extracts entities and maps them to standardized IDs, placing data from different sources into a common structure. That normalization lets users compare and summarize information across sources, and analyze differences, statistics and trends. In the patent, NLP and machine learning support extraction and mapping; they are not described as the end product.

A Comprehensive Guide to Data Mapping: Definition, Techniques, Benefits, & Importance

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