How do trailers impact audience expectations?

Transcript

Trailers significantly shape audience expectations by using emotional triggers, visual storytelling, and strategic editing. They evoke feelings aligned with the film's genre, such as excitement or suspense, leading viewers to feel personally invested in the narrative. Additionally, trailers create a narrative arc within a short timeframe, setting up expectations about characters and plot developments. This crafting of anticipation compels audiences to seek out the film for the complete experience (). Furthermore, insights from viewer emotional engagement research indicate that trailers can effectively boost immediate positive perceptions towards the film ().