Estimates vary a lot depending on the type of content, its industry, and how it’s written. For example, one study reported that on average a blog post is read for about 96 seconds, while another source noted an average reading time of only 37 seconds. In contrast, blogs in the legal sector have been measured at roughly 2 minutes 20 seconds on average. Meanwhile, analysis of highly engaged Medium articles shows that posts with about a 7‐minute read tend to perform very well. In short, many blogs see average reading times of around 1–2 minutes, but the figure can range from under a minute for very short, quickly scanned posts up to 7 minutes for in‑depth, well‐structured content[1][2][4][3].
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