"pricing should be determined by competition. Competition should set where that is, not Google's own internal perception" — MR. DAHLQUIST
"As quality improvements are being made." — MR. SCHMIDTLEIN
"If Google is a monopolist, why are they trying to improve anything? Just jack the price up." — MR. SCHMIDTLEIN
"Advertisers use those text ads to seek users who may be interested in a product or service." — Richard Holden
"The way competition comes in is through elasticity through how their advertisers react." — MR. DINTZER

Quality adjusted pricing

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