"I consider ad extensions and ad formats to be sort of the same concept, which is optional information that can be presented to a user." — Dr. Juda
"Advertisers need to generate profit, else they will go out of business. So therefore, it's important for advertiser value to exceed advertiser cost." — Dr. Juda
"We very much have a culture of trying to improve search for our users. We are consumed by this." — Dr. Nayak
"There's no discussion. There's no kind of real like, oh, do you think this is a good idea or no." — THE WITNESS
"Usually, when it comes to sort of like our final, final determination, we usually try to trim the number of candidates to no more than a few hundred." — Dr. Juda

20231004-APM-BT16-PM-Google.pdf

20231011-APM-BT20-PM-Google.pdf

Dr. Juda on Ad Quality

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