"User's information needs have literally exploded; they're inundated with information." — Sundar Pichai
"If the user's not satisfied, they're not going to come back to Google anymore; correct?" — Mr. Dahlquist
"Today there are over 5 billion people with phones connected all over the world." — Sundar Pichai
"An effect on search quality is substantial when a change, whether positive or negative, would be sufficiently large." — Professor Oard
"The challenges of delivering localized information matter significantly." — Benedict Gomes

103023-USA-v-Google-AM.pdf

103123-USA-v-Google-PM.pdf

Challenges in online search:

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