International Standard Industrial Classification of All Economic Activities (ISIC), Revision 4 224 692 Accounting, bookkeeping and auditing activities; tax consultancy See class 6920. 6920 Accounting, bookkeeping and auditing activities; tax consultancy This class includes: recording of commercial transactions from businesses or others — — preparation or auditing of financial accounts — — examination of accounts and certification of their accuracy — — preparation of personal and business income tax returns — — advisory activities and representation on behalf of clients before tax authorities — — This class excludes: data-processing and tabulation activities, see 6311 — — management consultancy activities, such as design of accounting systems, cost account- — — ing programmes, budgetary control procedures, see 7020 bill collection, see 8291 — — 70 Activities of head offices; management consultancy activities This division includes the provision of advice and assistance to businesses and other organizations on management issues, such as strategic and organizational planning; financial planning and budgeting; marketing objectives and policies; human resource policies, practices, and planning; production scheduling; and control planning. It also includes the overseeing and managing of other units of the same company or enterprise, i.e. the activities of head offices. 701 Activities of head offices See class 7010. 7010 Activities of head offices This class includes the overseeing and managing of other units of the company or enter- prise; undertaking the strategic or organizational planning and decision making role of the company or enterprise; exercising operational control and manage the day-to-day operations of their related units. This class includes activities of: head offices — — centralized administrative offices — — corporate offices — — district and regional offices — — subsidiary management offices — — This class excludes: activities of holding companies, not engaged in managing, see 6420 — — 702 Management consultancy activities See class 7020.
Detailed structure and explanatory notes 225 7020 Management consultancy activities This class includes the provision of advice, guidance and operational assistance to busi- nesses and other organizations on management issues, such as strategic and organi- zational planning; decision areas that are financial in nature; marketing objectives and policies; human resource policies, practices and planning; production scheduling and control planning. This provision of business services may include advice, guidance or operational assist- ance to businesses and the public service regarding: public relations and communication — — lobbying activities — — design of accounting methods or procedures, cost accounting programmes, budget- — — ary control procedures advice and help to businesses and public services in planning, organization, efficiency — — and control, management information etc. This class excludes: design of computer software for accounting systems, see 6201 — — legal advice and representation, see 6910 — — accounting, bookkeeping and auditing activities, tax consulting, see 6920 — — architectural, engineering and other technical advisory activities, see 7110, 7490 — — advertising activities, see 7310 — — market research and public opinion polling, see 7320 — — executive placement or search consulting services, see 7810 — — educational consulting activities, see 8550 — — 71 Architectural and engineering activities; technical testing and analysis This division includes the provision of architectural services, engineering services, draft- ing services, building inspection services and surveying and mapping services. It also includes the performance of physical, chemical, and other analytical testing services. 711 Architectural and engineering activities and related technical consultancy See class 7110. 7110 Architectural and engineering activities and related technical consultancy This class includes the provision of architectural services, engineering services, drafting services, building inspection services and surveying and mapping services and the like. This class includes: architectural consulting activities: — — building design and drafting town and city planning and landscape architecture engineering design (i.e. applying physical laws and principles of engineering in the — — design of machines, materials, instruments, structures, processes and systems) and consulting activities for: machinery, industrial processes and industrial plant projects involving civil engineering, hydraulic engineering, traffic engineering water management projects
International Standard Industrial Classification of All Economic Activities (ISIC), Revision 4 226 projects elaboration and realization relative to electrical and electronic engineering, mining engineering, chemical engineering, mechanical, industrial and systems engi- neering, safety engineering project management activities related to construction elaboration of projects using air conditioning, refrigeration, sanitary and pollution — — control engineering, acoustical engineering etc. geophysical, geologic and seismic surveying — — geodetic surveying activities: — — land and boundary surveying activities hydrologic surveying activities subsurface surveying activities cartographic and spatial information activities This class excludes: test drilling in connection with mining operations, see 0910, 0990 — — development or publishing of associated software, see 5820, 6201 — — activities of computer consultants, see 6202, 6209 — — technical testing, see 7120 — — research and development activities related to engineering, see 7210 — — industrial design, see 7410 — — interior decorating, see 7410 — — aerial photography, see 7420 — — 712 Technical testing and analysis See class 7120. 7120 Technical testing and analysis This class includes: performance of physical, chemical and other analytical testing of all types of materials — — and products (see below for exceptions): acoustics and vibration testing testing of composition and purity of minerals etc. testing activities in the field of food hygiene, including veterinary testing and control in relation to food production testing of physical characteristics and performance of materials, such as strength, thickness, durability, radioactivity etc. qualification and reliability testing performance testing of complete machinery: motors, automobiles, electronic equip- ment etc. radiographic testing of welds and joints failure analysis testing and measuring of environmental indicators: air and water pollution etc. certification of products, including consumer goods, motor vehicles, aircraft, pressu- — — rized containers, nuclear plants etc. periodic road-safety testing of motor vehicles — — testing with use of models or mock-ups (e.g. of aircraft, ships, dams etc.) — — operation of police laboratories — —
Detailed structure and explanatory notes 227 This class excludes: testing of animal specimens, see 7500 — — medical laboratory testing, see 8690 — — 72 Scientific research and development This division includes the activities of three types of research and development: 1) basic research: experimental or theoretical work undertaken primarily to acquire new knowl- edge of the underlying foundations of phenomena and observable facts, without par- ticular application or use in view, 2) applied research: original investigation undertaken in order to acquire new knowledge, directed primarily towards a specific practical aim or objective and 3) experimental development: systematic work, drawing on existing knowledge gained from research and/or practical experience, directed to producing new materials, products and devices, to installing new processes, systems and services, and to improving substantially those already produced or installed. Research and experimental development activities in this division are subdivided into two categories: natural sciences and engineering; social sciences and the humanities. This division excludes market research (see class 7320). 721 Research and experimental development on natural sciences and engineering See class 7210. 7210 Research and experimental development on natural sciences and engineering This class includes: research and experimental development on natural science and engineering: — — research and development on natural sciences research and development on engineering and technology research and development on medical sciences research and development on biotechnology research and development on agricultural sciences interdisciplinary research and development, predominantly on natural sciences and engineering 722 Research and experimental development on social sciences and humanities See class 7220. 7220 Research and experimental development on social sciences and humanities This class includes: research and development on social sciences — — research and development on humanities — — interdisciplinary research and development, predominantly on social sciences and — — humanities This class excludes: market research, see 7320 — —
International Standard Industrial Classification of All Economic Activities (ISIC), Revision 4 228 73 Advertising and market research This division includes the creation of advertising campaigns and placement of such advertising in periodicals, newspapers, radio and television, or other media as well as the design of display structures and sites. 731 Advertising See class 7310. 7310 Advertising This class includes the provision of a full range of advertising services (i.e. through in- house capabilities or subcontracting), including advice, creative services, production of advertising material, media planning and buying. This class includes: creation and realization of advertising campaigns: — — creating and placing advertising in newspapers, periodicals, radio, television, the Internet and other media creating and placing of outdoor advertising, e.g. billboards, panels, bulletins and frames, window dressing, showroom design, car and bus carding etc. media representation, i.e. sale of time and space for various media soliciting adver- tising aerial advertising distribution or delivery of advertising material or samples provision of advertising space on billboards etc. creation of stands and other display structures and sites conducting marketing campaigns and other advertising services aimed at attracting — — and retaining customers: promotion of products point-of-sale marketing direct mail advertising marketing consulting This class excludes: publishing of advertising material, see 5819 — — production of commercial messages for radio, television and film, see 5911 — — public-relations activities, see 7020 — — market research, see 7320 — — graphic design activities, see 7410 — — advertising photography, see 7420 — — convention and trade show organizers, see 8230 — — mailing activities, see 8219 — — 732 Market research and public opinion polling See class 7320. 7320 Market research and public opinion polling This class includes:
Detailed structure and explanatory notes 229 investigation into market potential, acceptance and familiarity of products and buy- — — ing habits of consumers for the purpose of sales promotion and development of new products, including statistical analyses of the results investigation into collective opinions of the public about political, economic and social — — issues and statistical analysis thereof 74 Other professional, scientific and technical activities This division includes the provision of professional scientific and technical services (except legal and accounting activities; architecture and engineering activities; technical testing and analysis; management and management consultancy activities; research and devel- opment and advertising activities). 741 Specialized design activities See class 7410. 7410 Specialized design activities This class includes: fashion design related to textiles, wearing apparel, shoes, jewelry, furniture and other — — interior decoration and other fashion goods as well as other personal or household goods industrial design, i.e. creating and developing designs and specifications that optimize — — the use, value and appearance of products, including the determination of the materi- als, construction, mechanism, shape, colour and surface finishes of the product, taking into consideration human characteristics and needs, safety, market appeal and effi- ciency in production, distribution, use and maintenance activities of graphic designers — — activities of interior decorators — — This class excludes: design and programming of web pages, see 6201 — — architectural design, see 7110 — — engineering design, i.e. applying physical laws and principles of engineering in the design — — of machines, materials, instruments, structures, processes and systems, see 7110 theatrical stage-set design, see 9000 — — 742 Photographic activities See class 7420. 7420 Photographic activities This class includes: commercial and consumer photograph production: — — portrait photography for passports, schools, weddings etc. photography for commercials, publishers, fashion, real estate or tourism purposes aerial photography videotaping of events: weddings, meetings etc. film processing: — — developing, printing and enlarging from client-taken negatives or cine-films
International Standard Industrial Classification of All Economic Activities (ISIC), Revision 4 230 film developing and photo printing laboratories one hour photo shops (not part of camera stores) mounting of slides copying and restoring or transparency retouching in connection with photographs activities of photojournalists — — This class also includes: microfilming of documents — — This class excludes: processing motion picture film related to the motion picture and television industries, — — see 5912 cartographic and spatial information activities, see 7110 — — 749 Other professional, scientific and technical activities n.e.c. See class 7490. 7490 Other professional, scientific and technical activities n.e.c. This class includes a great variety of service activities generally delivered to commercial clients. It includes those activities for which more advanced professional, scientific and technical skill levels are required, but does not include ongoing, routine business func- tions that are generally of short duration. This class includes: translation and interpretation activities — — business brokerage activities, i.e. arranging for the purchase and sale of small and — — medium-sized businesses, including professional practices, but not including real estate brokerage patent brokerage activities (arranging for the purchase and sale of patents) — — appraisal activities other than for real estate and insurance (for antiques, jewellery, — — etc.) bill auditing and freight rate information — — activities of quantity surveyors — — weather forecasting activities — — security consulting — — agronomy consulting — — environmental consulting — — other technical consulting — — activities of consultants other than architecture, engineering and management con- — — sultants This class also includes: activities carried on by agents and agencies on behalf of individuals usually involv- — — ing the obtaining of engagements in motion picture, theatrical production or other entertainment or sports attractions and the placement of books, plays, artworks, pho- tographs etc., with publishers, producers etc. This class excludes: wholesale of used motor vehicles by auctioning, see 4510 — — online auction activities (retail), see 4791 — —