Temu has become a significant player in the retail industry due to its rapid growth, reaching $16 billion in gross merchandise value at an unprecedented rate[2]. One key factor contributing to its success is the ability to offer rock-bottom prices on a wide range of products shipped directly from Chinese manufacturers to American consumers, undercutting competitors significantly[2][5]. By leveraging the de minimis trade rule and the loophole it presents in U.S. tax law, Temu can ship packages under $800 without inspection or taxation, giving them a distinct advantage over domestic businesses[1][6]. This approach has fueled concerns about unfair competition and the impact on local industries, adding to Temu's controversial rise to prominence. Additionally, Temu's direct link with Chinese manufacturers allows for substantially lower prices in comparison to traditional retail platforms, attracting millions of users in the U.S. alone[5]. The company's success may face uncertainty in the future as changes to the de minimis tax break could alter the competitive landscape in which Temu operates[2].

Why Temu has become such a big deal?

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