Athleisure's popularity in fashion stems from a blend of comfort, versatility, and the ongoing cultural emphasis on health and wellness. It allows consumers to seamlessly transition from workouts to everyday activities while maintaining a stylish appearance. Social media and celebrity endorsements further drive this trend, showcasing athleisure as a fashion statement rather than solely workout gear. The casualization of dress codes has also solidified athleisure's place in modern wardrobes, appealing to diverse demographics seeking functional yet fashionable clothing [2][3][4][10][12].

Why is athleisure popular in fashion?

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Why is athleisure popular in fashion?

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