100

1925 gave Art Deco its name and stage

Art Deco was not born in 1925. It was already forming in 1910s Paris, where Paul Poiret, furniture, posters, and reinforced-concrete architecture were giving the look its early shape[1][2][3].

  • Georges Lepape (1887-1971) — Lassitude Robe de dîner, de Paul Poiret Paris, 1912 Phototypie coloriée au pochoir.
🧵 1/5

The Exposition Internationale des Arts Décoratifs et Industriels Modernes opened on 28 April 1925, ran for about six months, and drew roughly 15 to 16 million visitors[4][5][6].

🧵 2/5

Its rules favored new, original work, not historical imitation, and the fair made modern design feel public, from Lalique's fountain to Ruhlmann's Hôtel d'un Collectionneur[7][8][9][10][11][12].

🧵 3/5

By the 1930s, Art Deco was in New York's Chrysler Building, Hollywood, Mumbai, Havana, Australia, New Zealand, and consumer goods[13][14][15][16][17][18][19][20][21][22].

  • r/ArtDeco - NYC’s Chrysler Building. Completed in 1930, it was America’s first Art Deco skyscraper.
🧵 4/5

So 1925 did not invent Art Deco. It gave a style already forming in France a global stage, fixed the Paris link, and made the label broadly standard later, especially after Les Années 25 in 1966 and Bevis Hillier's 1968 book[23][24][25][26][27].

🧵 5/5