Art Deco was not born in 1925. It was already forming in 1910s Paris, where Paul Poiret, furniture, posters, and reinforced-concrete architecture were giving the look its early shape[1][2][3].
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The Exposition Internationale des Arts Décoratifs et Industriels Modernes opened on 28 April 1925, ran for about six months, and drew roughly 15 to 16 million visitors[4][5][6].
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Its rules favored new, original work, not historical imitation, and the fair made modern design feel public, from Lalique's fountain to Ruhlmann's Hôtel d'un Collectionneur[7][8][9][10][11][12].
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By the 1930s, Art Deco was in New York's Chrysler Building, Hollywood, Mumbai, Havana, Australia, New Zealand, and consumer goods[13][14][15][16][17][18][19][20][21][22].
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So 1925 did not invent Art Deco. It gave a style already forming in France a global stage, fixed the Paris link, and made the label broadly standard later, especially after Les Années 25 in 1966 and Bevis Hillier's 1968 book[23][24][25][26][27].
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