Major streaming platforms implemented their first comprehensive price increases in the past 18 months, marking the first such changes in over a decade. These increases affected standard subscription plans across major markets, including the US, where prices rose by approximately 10% to $10.99 from $9.99, along with various increases on student and family plans ranging from 7% to 20%[1].
Despite the increases, the subsequent subscription growth and churn rates remained stable, showcasing that music streaming subscriptions still provide compelling value for consumers[1].
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