Micro-influencers play a significant role in shaping narratives online, including the potential spread of disinformation. With smaller follower bases, they often cultivate trust and relatability, allowing them to influence opinions more effectively than larger influencers. This trust can also be exploited to seed false narratives, as misinformation spreads rapidly among closely-knit communities where these creators engage[1][3].
Brands and the public must remain vigilant against this trend. Encouraging transparency in partnerships and fostering media literacy are essential strategies. Audiences should critically assess the credibility of sources, especially from perceived peers, to mitigate the risks of disinformation[5][6].
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