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What prompted Bordeaux to build a tower?

 title: 'A lighthouse under repair or construction'

The citizens of Bordeaux were prompted to build a tower because firms trading with them refused to venture into the Gironde unless a light was placed on the reef to guide their captains[1]. Alarmed at the prospect of losing their remunerative traffic, the citizens of Bordeaux built a tower upon the deadly reef, with a beacon which they kept stoked with wood[1].

Space: Lighthouses and Lightships 1913 By Frederick A. Talbot

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