The purpose of a mission statement is to communicate an organization's purpose and direction to its employees, customers, vendors, and other stakeholders. It creates a sense of identity for employees and provides a framework for making decisions and planning for the future. Additionally, a mission statement clarifies the organization's goals, thereby reducing ambiguity and allowing stakeholders to understand the business's progress towards achieving those goals. It can also act as a motivational tool, helping employees focus on their daily tasks and align with the organization's objectives[1].
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