The main niche of the Perkins Builder Brothers YouTube channel is focused on custom home building. Erik and Jaime Perkins, who operate the channel, share their experiences and knowledge about the construction trade, particularly showcasing the process of building a house from start to finish. This niche became popular after they posted a video series that garnered millions of views, substantially increasing their audience and revenue from YouTube[1].
A significant portion of their income now comes from YouTube, reflecting how they've transitioned from traditional construction work to creating content that educates and entertains audiences about building practices[1].
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