The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. It provides a visual chart that describes various elements of a firm's or product's value proposition, infrastructure, customers, and finances, helping businesses align their activities and illustrate potential trade-offs [1]. 

Developed by Alexander Osterwalder in 2005, the canvas consists of nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure [1]. This tool allows enterprises to easily describe their business models and has been adapted for specific applications, such as the Lean Canvas for startups [1].

What is a business model canvas?

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