The Business Model Canvas is a strategic management template used for developing new business models and documenting existing ones. It provides a visual chart that describes various elements of a firm's or product's value proposition, infrastructure, customers, and finances, helping businesses align their activities and illustrate potential trade-offs[1].
Developed by Alexander Osterwalder in 2005, the canvas consists of nine building blocks: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure[1]. This tool allows enterprises to easily describe their business models and has been adapted for specific applications, such as the Lean Canvas for startups[1].
| Property | Value |
|---|---|
| Homepage | http://www.businessmodelgeneration.com |
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