Synthesia

Synthesia is a synthetic media generation company^[1] based in London, England^[1]. They develop software that is used to create AI-generated video content. Synthesia's software algorithm can mimic speech and facial movements based on video recordings^[1], allowing users to create text-to-speech videos that look and sound like the individual^[1]. The software offers pre-generated AI presenters^[1] or the option to create custom avatars called artificial reality identities^[1] (ARI) that can narrate videos generated from text^[1]. Synthesia's voice database includes multiple gender options in over sixty languages^[1]. However, the platform does not allow^[1] the recreation of celebrities or political figures for satirical purposes^[1] without explicit consent and strict pre-screening measures. Synthesia has been used by various businesses, including Amazon^[1], Tiffany & Co., and IHG Hotels & Resorts^[1], for communication, training videos, advertising campaigns, and more. They have also received significant funding, with a series C funding round in June 2023^[1] raising an additional $90 million, granting the company a total valuation of^[1] $1 billion. Synthesia has been recognized for its partnerships, such as the Messi Messages campaign^[1] with Lay^[1]'s, which received a Cannes Lion Award^[1]. However, it is worth noting that according to a Freedom House report^[1] in October 2023, Synthesia's tools were used by the governments of Venezuela and China to^[1] spread propaganda through AI-generated avatars of fake TV news outlets^[1].