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How white labels moved dance music in secret

White label era
What even was a white label? 🖤 A plain vinyl pressing used for test runs or promos, often with little or no branding.
White label era
Why secrecy mattered 🔒 Blank labels hid artist identity so DJs would hear the music first, not the name.
White label era
Then the club became the test lab 🎚️ Dance producers pressed white labels to test crowd reaction before wider release, and collectors now prize those tiny runs.
White label era
That is how hits spread 🌍 Records moved through DJs, radio, and shops without fanfare, and today the same mystery lives on in promo links and unreleased IDs

Synth Stories: The Evolution of Electronic Sound

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