Transcript
Artificial intelligence (AI) is significantly transforming political campaigns by enabling precise voter targeting and personalized messaging. For instance, campaigns leverage AI to analyze data for tailored strategies, as seen in past elections like those in 2016 and 2020, where AI optimized ad placements and predicted voter preferences. Additionally, AI tools are being developed for more efficient fundraising and campaign management, alongside creating the potential for disinformation and sophisticated messaging techniques that could impact democratic processes.
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