"Search ads offer a very strong signal of intent." — Dr. Hal Varian
"In search ads, targeting is based on real-time declared intent." — Witness
"The consumer is literally telling you at the moment in time, tell me more about the following search." — Witness
"If they had a better quality search engine, they would attract more eyeballs." — MR. SCHMIDTLEIN
"Search advertising is one of the world's greatest business models ever created." — Mike Roszak

Google's intent signal in search ads.

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