Q1. 🤔 What type of ads are typically used to raise awareness at the top of the marketing funnel?
- Search Ads
- Text Ads
- Display Ads, including social media ads
- Retargeted Display Ads
Answer: Display Ads, including social media ads
Q2. 💻 In a full-funnel marketing approach, what action represents 'harvesting demand' for Dell gaming laptops?
- Showing display ads to people who have read reviews on gaming laptops.
- Showing display ads to people on Facebook who have joined a group of gamers.
- Showing search ads to people who search 'Dell gaming laptop' on Google.
- Creating designs of the product.
Answer: Showing search ads to people who search 'Dell gaming laptop' on Google.
Q3. 💰 If Dell experiences a decrease in their ROI on search ads, what is the most likely FIRST action they would take?
- Move straight to display ads.
- Reduce the money allocated to display.
- Change bidding and keyword strategy to bring the ROI back up.
- Cease marketing.
Answer: Change bidding and keyword strategy to bring the ROI back up.

Full-funnel marketing strategies for Dell laptops.

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