One of Apple's goals is to provide the best product and experience for its users, striving to deliver the most accurate answers in default searches like Spotlight or Siri, while also using a variety of sources beyond just search engines [1][5]. Additionally, Apple aims to have the power to choose whether to include Google as the default search engine on its devices, seeking the option without being obligated to do so [3][7]. 

Moreover, Apple emphasizes customer interests over revenue, actively diverting certain searches from Google to prioritize user satisfaction and privacy [5]. This reflects their commitment to enhancing the overall user experience.

What's one of Apple's goals?

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