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What sector saw the fastest AI adoption in marketing?
The text indicates that 75% of Global Chief Marketing Officers (CMOs) are using or testing AI tools[1].
The statistic comes from a survey conducted in July 2024 with 300 marketing executives at companies with 500+ employees worldwide[1]. The survey covers various geographical locations, including Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, Poland, Saudi Arabia, Spain, Sweden, UAE, UK, & USA[1].
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