Generative Engine Optimization (GEO) is the practice of optimizing content for AI-driven search engines, such as ChatGPT and Google AI. It focuses on enhancing visibility and engagement by aligning content strategies with how generative engines analyze and prioritize information [1][3][5]. GEO combines traditional SEO techniques with an understanding of generative AI models, aiming to improve the user experience by delivering relevant, detailed, and personalized information that meets specific user needs [2][6]. It reduces information overload by curating comprehensive data from multiple sources and enhances local searches through precise location data [6]. Ultimately, the goal of GEO is to ensure content is effectively discovered, interpreted, and favorably ranked in an evolving digital marketing landscape [1][3][5][2].

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What is Generative Engine Optimisation?

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