Google's generally a second-price auction. So each spot higher in the order is more expensive.
Mr. Hurst[5]
Google found that advertisers using its auction-time bidding typically increased their return on ad spending by 15 to 30 percent.
Jonathan Baker[7]
Auction-time bidding makes many orders of magnitude more adjustments to keyword bids compared to intraday bidding.
Jason Krueger[6]
With the second-price auction, there is less of a need for them to worry about small changes in bids.
Dr. Juda[1]
The amount that we charge an advertiser is the least that they hypothetically could have bid while still receiving their allocation.
Dr. Juda[1]
Sign Up To Try Advanced Features
Get more accurate answers with Super Search, upload files, personalized discovery feed, save searches and contribute to the PandiPedia.
Sorry, Pandi could not find an answer.
Let's look at alternatives:
- Modify the query.
- Start a new thread.
- Remove sources (if manually added).
- Request a manual search from our human research team.