HubSpot described its platform as subscription-based, not one-off licensed software.
HubSpot CRM Free, Marketing Hub Free, and Sales Hub Free acted as entry points.
Marketing Hub used a five-step ladder: Free, Starter, Basic, Professional, and Enterprise.
Customers paid extra as contacts grew, and revenue could rise with add-ons like subscriptions, apps, users, subdomains, and website visits.
HubSpot baked expansion into the model through cross-sell and upsell across products and teams.
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