Entrée Pandipedia
Mis à jour le 6 May 20252 sourcesParcourir Pandipedia

Why does Google trim the advertisers candidates?

Google trims the number of advertiser candidates primarily to manage the computational load involved in calculating quality scores in real-time. Initially, thousands of advertisers might be considered for a keyword, but Google narrows this down to a few hundred promising candidates. This allows for more efficient scoring and a streamlined auction process, ultimately resulting in the selection of one to four winners based on specific criteria[1].

However, specific reasons for the trimming process were not detailed in the available sources, indicating a lack of detailed insights on this topic[2].

Continuer l’exploration
Tout parcourir