Q1. 💡 What year was the UPX509 memo reviewed by Dr. Juda?
- 2018
- 2019
- 2020
- 2021
Answer: 2018
Q2. 🤔 According to the UPX509 document, what are the three levers that Google uses to directly affect pricing through tunings of their auction mechanisms?
- Format pricing, squashing, or reserves
- Bidding, CPC, or CPA component
- Ranking, PCQ, or PLQ
- User interface, squashing, or format pricing
Answer: Format pricing, squashing, or reserves
Q3. 🧐 In the UPX509 memo, what concern does Dr. Juda express regarding the term 'directly' when discussing the impact of ad quality launches on pricing?
- The CPC is the output of the auction, so changes to the auction directly impact how it works, impacting pricing.
- Google cannot directly change how the auction works which impacts pricing.
- Ads quality launches do not have a CPC or CPA component.
- Ads quality launches usually improve the value for users and advertisers.
Answer: The CPC is the output of the auction, so changes to the auction directly impact how it works, impacting pricing.

UPX509 pricing memo

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