What sector saw the fastest AI adoption in marketing?

The text indicates that 75% of Global Chief Marketing Officers (CMOs) are using or testing AI tools^[1].

The statistic comes from a survey conducted in July 2024 with 300 marketing executives at companies with 500+ employees worldwide^[1]. The survey covers various geographical locations, including Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, Ireland, Italy, Japan, Luxembourg, Mexico, Netherlands, Norway, Poland, Saudi Arabia, Spain, Sweden, UAE, UK, & USA^[1].