Q1. 🤔 What does ROI stand for in the context of digital advertising?
- Rate of Impression
- Return on Investment
- Reach Over Internet
- Ratio of Inquiries
Answer: Return on Investment
Q2. 💡 What is a key challenge in measuring ROI for digital advertising campaigns?
- Difficulty in comparing ad channels
- Lack of professional tools
- Excessive data
- ROI is easy to measure
Answer: Difficulty in comparing ad channels
Q3. 🧐 According to the document, why might an advertiser continue to spend money on Google despite challenges with ROI?
- Because Google is the only viable option
- Because Google is mandatory
- Because it is an indivisible goal
- Because industry best practices suggest to rely on Google
Answer: Because there are not many viable alternatives to Google

ROI and its impact on digital advertising.

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