"My long-term concern is that this creates a negative perception about SA360 for its enterprise SEM platform if we are unable to demonstrate parity with engine features and stronger performance." — None
"One, they want to attract -- extract value, meaning they want to extract the advertisers' values. So that advertiser -- Google benefits, not advertisers." — Witness
"Pricing mechanisms that use pricing knobs." — Witness
"Each one of those, we have a certain level of investment and we're also able to understand how much revenue each one of those generates." — Witness
"For them, SA360's X engine bidding strategy is one of the value props they pay for; and if we cannot show stronger performance, the investment with SA360 will come under greater scrutiny." — None

Ad Auction Value Extraction

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