Drawing upon the values of the SSP to build a brand strategy The Official Statistical Service (SSP) brand has gained a more prominent position in recent years. It has gradually developed around shared values and projects (Ministerial Statistical Departments (MSDs) charter, creation of the SSP Lab, creation of a network of data scientists, communication policy, SSP quality action plan, etc.). However, this recognition is currently largely internal at the SSP. It is therefore now a question of rolling it out more broadly to ensure that it makes sense to its target audiences and that it is recognised as such by providing a meaning (values, positioning, quality promise), one or more images (particularly logos) and actions that demonstrate the values and commitments of the brand to its target audiences. The SSP will therefore continue to invest in promoting its brand by relying on the strong values of official statistics and defining the scope to be defined (entities and types of operation concerned) Promoting the quality of SSP statistics Faced with growing competition and in view of the investments made for the purpose of producing quality statistics, the SSP must step up its communication aimed at enhancing the activities of the services, the processing performed and the quality of the statistics disseminated. In particular, the Official Statistical Service (SSP) relies on proven statistical methods to produce its statistics and monitor the statistical quality of data throughout the production processes. Some of these processing operations and quality indicators are disseminated with the source as part of the associated documentation. However, the SSP can go even further when it comes to supplementing the information provided to users. The accuracy of the statistics and, more generally, the quality indicators for the statistics will need to be disseminated on the Internet more systematically, which will allow for the promotion of one of the strong values of the SSP.