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Table 14: PERCENTAGE DISTRIBUTION OF INDIVIDUALS BY DELIVERY METHODS FOR ONLINE PURCHASES IN THE LAST THREE MONTHS (Age>= 10). Region/Province 2024-25 Male Female Total Pakistan
Delivery directly to the buyer 54 81 59 Picked up from point of sale or service point 19 13 18 Online electronic delivery by downloading 13 4 11 Urban
Delivery directly to the buyer 55 83 60 Picked up from point of sale or service point 18 14 18 Online electronic delivery by downloading 12 3 10 Rural
Delivery directly to the buyer 51 62 52 Picked up from point of sale or service point 23 <1 21 Online electronic delivery by downloading 16 9 16 Punjab
Delivery directly to the buyer 58 86 64 Picked up from point of sale or service point 15 9 14 Online electronic delivery by downloading 8 4 7 Urban
Delivery directly to the buyer 60 88 67 Picked up from point of sale or service point 13 11 12 Online electronic delivery by downloading 7 3 6 Rural
Delivery directly to the buyer 51 73 54 Picked up from point of sale or service point 23 <1 19 Online electronic delivery by downloading 11 7 10 Sindh
Delivery directly to the buyer 53 78 56 Picked up from point of sale or service point 22 21 21 Online electronic delivery by downloading 16 4 15 Urban
Delivery directly to the buyer 51 78 55
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Region/Province 2024-25 Male Female Total Picked up from point of sale or service point 21 21 21 Online electronic delivery by downloading 15 2 13 Rural
Delivery directly to the buyer 66 56 66 Picked up from point of sale or service point 27 <1 26 Online electronic delivery by downloading 26 56 27 KP
Delivery directly to the buyer 33 31 32 Picked up from point of sale or service point 19 4 17 Online electronic delivery by downloading 7 8 7 Urban
Delivery directly to the buyer 47 52 48 Picked up from point of sale or service point 26 7 23 Online electronic delivery by downloading 4 13 5 Rural
Delivery directly to the buyer 25 <1 23 Picked up from point of sale or service point 14 <1 14 Online electronic delivery by downloading 9 <1 8 Balochistan
Delivery directly to the buyer 71 <1 71 Picked up from point of sale or service point 41 <1 41 Online electronic delivery by downloading 34 <1 34 Urban
Delivery directly to the buyer 59 <1 59 Picked up from point of sale or service point 39 <1 39 Online electronic delivery by downloading 26 <1 26 Rural
Delivery directly to the buyer 86 <1 86 Picked up from point of sale or service point 44 <1 44 Online electronic delivery by downloading 44 <1 44 NOTES: Population aged 10 years and older used delivery methods for online purchases, in last three months as a percentage of the total population aged 10 years and older who used the internet for purchasing or ordering good or services.
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Table 15: Percentage Distribution of Individuals by Reasons for Not Purchasing Goods or Services Online in The Last Three Months (Age>= 10). Region/Province HIES2024-25 Male Female Total Pakistan
Not interested 43 30 36 Prefer to shop in person 39 34 36 Security concerns 8 4 6 Privacy concerns 6 4 5 Technical concerns 8 5 7 Trust concerns 12 14 13 Lack of confidence 16 27 22 Urban
Not interested 42 34 38 Prefer to shop in person 38 37 38 Security concerns 10 4 7 Privacy concerns 6 3 4 Technical concerns 8 4 6 Trust concerns 12 14 13 Lack of confidence 12 21 17 Rural
Not interested 43 27 35 Prefer to shop in person 40 30 35 Security concerns 7 5 6 Privacy concerns 6 6 6 Technical concerns 9 6 7 Trust concerns 11 15 13 Lack of confidence 20 32 26 Punjab
Not interested 38 30 33 Prefer to shop in person 38 35 37 Security concerns 8 4 6 Privacy concerns 6 5 6 Technical concerns 8 5 6
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Region/Province HIES2024-25 Male Female Total Trust concerns 13 15 14 Lack of confidence 16 24 20 Urban
Not interested 36 32 34 Prefer to shop in person 40 38 39 Security concerns 10 4 7 Privacy concerns 7 3 5 Technical concerns 9 5 7 Trust concerns 13 15 14 Lack of confidence 11 19 15 Rural
Not interested 39 28 33 Prefer to shop in person 37 33 35 Security concerns 7 5 6 Privacy concerns 6 6 6 Technical concerns 6 6 6 Trust concerns 13 16 15 Lack of confidence 20 30 25 Sindh
Not interested 53 37 45 Prefer to shop in person 39 33 36 Security concerns 9 6 7 Privacy concerns 5 4 5 Technical concerns 6 5 5 Trust concerns 12 14 13 Lack of confidence 12 28 20 Urban
Not interested 51 41 46 Prefer to shop in person 36 37 36 Security concerns 11 4 7 Privacy concerns 5 2 4 Technical concerns 6 4 5
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Region/Province HIES2024-25 Male Female Total Trust concerns 13 13 13 Lack of confidence 11 26 19 Rural
Not interested 58 28 45 Prefer to shop in person 44 24 35 Security concerns 7 11 9 Privacy concerns 5 8 6 Technical concerns 6 6 6 Trust concerns 11 15 13 Lack of confidence 13 34 22 KP
Not interested 43 26 35 Prefer to shop in person 45 30 38 Security concerns 8 1 5 Privacy concerns 6 3 4 Technical concerns 15 5 10 Trust concerns 7 11 9 Lack of confidence 20 32 26 Urban
Not interested 45 25 36 Prefer to shop in person 45 36 41 Security concerns 9 2 5 Privacy concerns 5 1 4 Technical concerns 11 3 7 Trust concerns 7 11 9 Lack of confidence 21 24 22 Rural
Not interested 43 27 35 Prefer to shop in person 45 28 37 Security concerns 8 1 5 Privacy concerns 6 3 5 Technical concerns 16 5 11
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Region/Province HIES2024-25 Male Female Total Trust concerns 7 11 9 Lack of confidence 20 34 26 Balochistan
Not interested 44 20 35 Prefer to shop in person 32 23 29 Security concerns 8 3 6 Privacy concerns 5 7 6 Technical concerns 8 5 7 Trust concerns 9 12 10 Lack of confidence 29 41 34 Urban
Not interested 47 24 38 Prefer to shop in person 30 27 29 Security concerns 7 4 6 Privacy concerns 5 1 3 Technical concerns 7 7 7 Trust concerns 8 12 10 Lack of confidence 28 31 29 Rural
Not interested 19 5 12 Prefer to shop in person 15 6 11 Security concerns 4 1 3 Privacy concerns 3 3 3 Technical concerns 4 1 3 Trust concerns 17 18 17 Lack of confidence <1 <1 <1 NOTES: Population aged 10 years and older not using online platforms for purchases goods or services, in last three months as a percentage of the total population aged 10 years and older who are not using internet.
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Table 16: Percentage of Individual with Reasons for Not Using Internet (Age>= 10). Region/Province 2024-25 Male Female Total Pakistan
Don’t need internet 48 36 42 Don’t know internet usage 18 50 34 Cost internet high 24 21 22 Privacy security concerns 13 5 9 Internet service unavailable 9 7 8 Cultural reasons 3 5 4 Don’t know internet 2 4 3 Not allowed internet usage 1 6 3 Lack local content 4 3 4 Other reason (specify) 13 9 11 Punjab
Don’t need internet 51 39 45 Don’t know internet usage 17 44 30 Cost internet high 23 24 23 Privacy security concerns 15 4 9 Internet service unavailable 3 2 2 Cultural reasons <1 2 1 Don’t know internet 2 4 3 Not allowed internet usage 1 5 3 Lack local content 5 3 4 Other reason (specify) 11 8 9 Sindh
Don’t need internet 45 33 39 Don’t know internet usage 19 53 36 Cost internet high 22 16 19 Privacy security concerns 8 3 5 Internet service unavailable 18 11 15 Cultural reasons 2 7 4 Don’t know internet 4 7 5 Not allowed internet usage 1 8 4
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Region/Province 2024-25 Male Female Total Lack local content 4 2 3 Other reason (specify) 13 6 10 KPK
Don’t need internet 45 34 38 Don’t know internet usage 19 53 40 Cost internet high 29 19 23 Privacy security concerns 19 9 12 Internet service unavailable 24 16 19 Cultural reasons 14 9 11 Don’t know internet 2 1 2 Not allowed internet usage 2 4 3 Lack local content 5 6 6 Other reason (specify) 15 14 15 Balochistan
Don’t need internet 39 28 33 Don’t know internet usage 21 63 44 Cost internet high 29 21 24 Privacy security concerns 12 5 8 Internet service unavailable 7 4 5 Cultural reasons 7 8 7 Don’t know internet 2 3 3 Not allowed internet usage 0 7 4 Lack local content 3 3 3 Other reason (specify) 22 11 16 NOTES: Population aged 10 years and older with reasons for not using internet, in last three months as a percentage of the total population aged 10 years and older who are not using the internet.
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Table 17: Percentage Distribution of Individuals by Type of Account (Physical Account or Digital Account) (Age>= 18). Region/Province HIES2024-25 Male Female Total Pakistan
Yes, Bank Account 25 6 15 Yes, Easy paisa, jazz cash, omni etc. 22 3 12 Both (1 &2) 8 1 4 None 45 91 69 Urban
Yes, Bank Account 32 9 20 Yes, Easy paisa, jazz cash, omni etc. 23 4 13 Both (1 &2) 10 1 5 None 36 86 61 Rural
Yes, Bank Account 21 4 12 Yes, Easy paisa, jazz cash, omni etc. 21 2 11 Both (1 &2) 6 <1 3 None 52 94 74 Punjab
Yes, Bank Account 27 6 16 Yes, Easy paisa, jazz cash, omni etc. 22 3 12 Both (1 &2) 9 1 5 None 43 90 67 Urban
Yes, Bank Account 33 9 20 Yes, Easy paisa, jazz cash, omni etc. 22 4 13 Both (1 &2) 12 1 6 None 34 86 60 Rural
Yes, Bank Account 23 4 13 Yes, Easy paisa, jazz cash, omni etc. 22 2 11 Both (1 &2) 6 1 3
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Region/Province HIES2024-25 Male Female Total None 49 93 72 Sindh
Yes, Bank Account 23 7 15 Yes, Easy paisa, jazz cash, omni etc. 25 3 15 Both (1 &2) 6 <1 3 None 46 89 67 Urban
Yes, Bank Account 31 10 21 Yes, Easy paisa, jazz cash, omni etc. 26 4 15 Both (1 &2) 7 1 4 None 37 85 60 Rural
Yes, Bank Account 11 2 7 Yes, Easy paisa, jazz cash, omni etc. 25 3 14 Both (1 &2) 5 <1 2 None 59 95 77 KP
Yes, Bank Account 27 4 15 Yes, Easy paisa, jazz cash, omni etc. 16 1 8 Both (1 &2) 7 <1 3 None 50 94 75 Urban
Yes, Bank Account 35 9 21 Yes, Easy paisa, jazz cash, omni etc. 17 3 9 Both (1 &2) 9 <1 4 None
39 88 65 Rural
Yes, Bank Account 26 4 13 Yes, Easy paisa, jazz cash, omni etc. 16 1 7 Both (1 &2) 6 <1 3 None 53 96 77